CityTrader Courts the Masses

The options-and-futures site believes the average trader could use its new platform to start trading with little instruction.

By THERESA W. CAREY

Nov. 7, 2015

OptionsCity Software, a small Chicago-based financial technology firm, has provided professional futures and options traders and market makers with a platform called Metro NOW since 2008. More recently, however, it’s begun to broaden its offerings to the retail market with CityTrader, a new cloud-based application rounding out its urban-themed lineup.

Iqbal Brainch, who oversees the firm’s marketing and product strategy, explains that OptionsCity “has looked at what a less sophisticated trader would want in terms of functionality, and built a system from the ground up.” He believes the average retail trader could be able to trade on it with little instruction. In contrast, the firm’s professional version “is much more sophisticated and considerably more complex, with a very steep learning curve.”

The new CityTrader is accessible on your desktop from recent versions of Chrome, Firefox, Safari, and Internet Explorer. A mobile version is also being tested and should launch shortly. I was able to take a look at CityTrader on my iPad without much trouble using a Safari browser. I found the platform pretty easy to use overall and mostly intuitive, though I would have liked to see a few more sources of support for a new trader.

Read the Full Article at Barrons.com

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